Non-profit employees should treat clients with courtesy and respect, just like for-profit employees are expected to treat customers that way. The difference is that non-profits may have more types of “customers.”
While non-profits have clients to serve, they also have donors and volunteers who expect to be treated well.
Donors as Clients or Customers
Non-profit donors have this in common with for-profit customers: They both provide money to the organization. Donors give without expecting goods or services in return, but donors do expect something for their gift. The first thing they expect is that the agency is having a good impact in the community, and they need the information to decide if this is true.
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