Sometimes Trevor Campbell, president of Porter Novelli, is asked in his public relations practice whether he has experience in ethnic media outreach? He says it is hard to measure the media that reaches ethnic communities.

“There are media monitoring companies and they do not necessarily track those papers, there may be language barriers,” says Campbell. “You're seeing in some ads that it's not just a white person, you're seeing people of all shapes of sizes and people are recognizing that the city is diverse. Ads are a bit easier. The thing with PR is that a spokesperson is interviewed about ex-product, many people are going to use that product. We're looking to target Torontonians that drive fast cars. Perhaps it's more inclusive that way as well.”

Although the way advertising, PR and marketing work right now are more inclusive, Campbell says that perhaps the black man that drives the fast car has different needs than the white man, but there are many similarities. There are some groups that feel marketing to the black community or having blacks represented in their advertising is important.

• First National Financial Corporation Canada

• Banking And Finance Law

  A wide-ranging discussion of the structure, process, and law of offshore banking and finance. Dr. Kwaw provides a wide-ranging discussion of the offshore banking and ...

• Interpreting Financial Data

• Japan Bank For International Corporation Finance

• Low Refinance Mortgage Rates In The Us